Custom lipstick & foundation

Your color. Made personal.

Fall in love with a shade that feels like you. Custom lipstick and foundation, blended in New York around your skin tone, finish and style.

One-to-one with Estela Schmidt
NY Licensed Esthetician

Beauty portrait with a rose lip color and a matching lipstick
Foundation undertones compared on skin Your skin. Your match. A shade to call your own.
Estela Schmidt smiling as she holds a finished lipstick

The heart behind your shade

“Color is my passion. Finding your exact shade is where that passion becomes personal.”

Estela SchmidtFounder & NY Licensed Esthetician

Custom cosmetics

Your next favorite.
Made just for you.

Rose lip color paired with a matching lipstick

Your color, your finish

Custom Lipstick

A personalized lip shade built around undertone, wardrobe, finish, pigment depth, and comfort.

  • Cream, matte, sheer, or glossy
  • Custom pigment balance
  • Wear and pairing guidance
Book custom lipstick
Foundation undertones being compared and blended on skin

Your exact complexion match

Custom Foundation

A complexion blend adjusted for tone, undertone, coverage, skin feel, and everyday wear.

  • Tone and undertone match
  • Light to full coverage
  • Seasonal shade adjustments
Book custom foundation

Behind the blend

A little pigment.
A personal shade.

A closer look at the hands-on process: adding pigment, exploring shades, and testing color on skin.

01 / In motion

Color, drop by drop.

A brief, silent look at pigment being added to the mixing palette.

A spatula blending a custom brick-red lip color on a mixing palette
02 / The blend

Mixed with intention.

Six custom lip color swatches on the back of a hand, beside red pigment and mixed shades on a work surface
03 / On the skin

See the shade come to life.

From the mixing palette to a skin swatch, each color has its own character.

Six bottles of lip pigment in blueberry, sapphire, marigold, ochre, black, and white

Mix it, blend it, shake it & wear it

Clean, custom, and easy to wear.

Clean Direction

Cruelty free, paraben free, sulfate free, and made without phthalates or GMOs.

Made One-to-One

Each blend starts with your coloring, preferences, and beauty routine.

Practical Finish

You leave with a wearable shade and clear guidance for using it well.

The appointment

Simple, guided, and personal.

01

Consult

Review skin tone, undertone, desired finish, and reference shades.

02

Blend

Adjust pigment, depth, coverage, texture, and comfort in small steps.

03

Finalize

Test the shade, refine the formula, and prepare it for daily wear.

New York · By appointment

Your next shade
starts here.

A little time, just for you. Choose your service and explore available appointments with Estela.

Not sure where to start?

Ask Estela Or call (845) 670-8740
Beauty Blend Lab

Book your appointment

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